Lincoln Property Company, the international real estate firm leading the mixed-use development of Echo Street West in Atlanta’s English Avenue community, announced today Novare Events has been selected to manage and market events at Guardian Works, the new event venue that comprises a 6,000-square-foot indoor reception space, nearly 5,000-square-foot covered patio and an additional 23,000-square-foot green space. Guardian Works will begin hosting events as early as Spring 2021.
Located minutes from Midtown and Downtown and linked to the Atlanta BeltLine via the Westside Connector Trail, the new event venue’s name Guardian Works is a nod to its history as the former Guardian Chemical Company building. The design and plans capture the essence of the historic architecture of this long-standing building and include restoring original windows, interior elements and exterior brick. The removal of a second story to make way for stunning 21-foot ceilings in the interior reception space combined with the covered patio offer incredible creativity for weddings, corporate functions, proms, bar and bat mitzvahs and charitable fundraisers — making Echo Street West one of Atlanta’s largest flexible event venues.
“During a time when so many are looking to reschedule special events, the announcement of Guardian Works is truly a silver lining,” said Myrna Antar, owner and president of Novare Events which has rescheduled more than 700 events this year in response to the COVID-19 pandemic. “There is unprecedented demand for indoor/outdoor event venues, and with its stunning historical features and beautiful open-air spaces, Guardian Works checks all the boxes.”
Known for managing Atlanta’s most unique, versatile event spaces including The Biltmore Ballrooms, Summerour Studio, The Stave Room at American Spirit Works, The Foundry at Puritan Mill and 433 Bishop, Novare Events has established a reputation for excellence that extends beyond hosting some of the city’s most high-profile occasions. At The Foundry at Puritan Mill in West Midtown, Novare Events regularly lends the space during weekday hours to the local community to host neighborhood meetings — a practice which Lincoln and Novare will implement at Guardian Works as well.
“Novare Events joined our team of collaborators for Echo Street West because they understand our vision for creating a distinct gathering place designed to celebrate life’s special moments,” said Tony Bartlett, Executive Vice President of Lincoln Property Company. “The company’s experience in executing Atlanta’s top events combined with its philanthropic-minded approach make it the right fit to bring Guardian Works to life.”
The restoration is scheduled for completion in Spring 2021 in conjunction with several other exciting community activations, including an artist and makers colony, outdoor gathering areas and an open-air bar and dining experience. When complete, Echo Street West will span over 2 million square feet of mixed-use space encompassing creative office, retail, apartments and site activations. Recently, Lincoln started site work and $17 million in infrastructure improvements to prepare for future vertical construction.
Novare Events is now scheduling hard hat tours of the event space. Those interested should contact Wendy Collins by email at firstname.lastname@example.org. CLICK HERE to review the the information kit for Guardian Works that includes a few pictures and renderings. Please be sure to follow our social media pages for updates as they are made available: Instagram and Facebook.
For more information about Echo Street West, visit echostreetwest.com.
ABOUT NOVARE EVENTS
Female owned and operated since President, Myrna Antar, purchased the company in 2015, Novare Events is boutique in feel, with less than 20 employees, and big on service with dedication, extensive know-how, attention to detail, and connections. Novare Events proudly manages six of Atlanta’s most unique and versatile event spaces with the capability of hosting guests of 50 up to 1,500. Utilizing long standing relationships within the industry, Novare Events works with the best event professionals to ensure excellence and consistency for their clients. Giving back to the community is part of the company culture and for that Antar was awarded the Atlanta Allie Awards’ 2019 Dale Higgins Humanitarian of the Year. For additional information or to locate a Novare Event venue visit: https://novareevents.com.
ABOUT ECHO STREET WEST
Echo Street West is a 19-acre, multi-use development located in Atlanta’s West Midtown near the intersection of Donald Lee Hollowell Parkway and Northside Drive. Echo Street West is strategically located in short proximity to the Mercedes Benz Stadium, the World Congress Center, State Farm Arena, Georgia Tech, the new Bellwood Quarry Park and is directly on The Atlanta Beltline Westside Connector. Echo Street West is a multi-phase project with the initial development consisting of 285,000 square feet of creative office space, 30,000 square feet of retail and restaurant space and 300 multifamily units. Future phases will bring additional office, retail, residential and hotel components to the site. Please visit echostreetwest.com for more information.
ABOUT LINCOLN PROPERTY COMPANY
Dallas-based Lincoln Property Company is one of the nation’s largest diversified commercial real estate companies, with over 8,550 employees and an international footprint that includes offices in 450 cities across the United States and two offices in Europe. Since its inception in 1965, Lincoln has developed over 239 million square feet of office, industrial, and retail projects as well as 216,000 apartment units. Stemming from its development and ownership background, Lincoln’s operating platform seamlessly integrates its various service lines, provides for consistent and measurable performance and utilizes cutting-edge technology over its 400+ million square feet of leased and managed assets.